
Website Nike
Job Description:
This role reports into the City Media Director and partners closely with Integrated Media channel owners, campaign leads, and stores media managers to build media campaigns for priority seasonal campaigns. You will help lead multiple agency relationships, briefing in new campaigns, directing daily optimizations and reporting performance to internal teams. The successful candidate will collaborate with key partners across Marketing, PR/Comms, Sports Marketing, Creative and Nike Direct Digital Commerce (NDDC) teams to deliver full funnel coordinated media plans that expose consumers to brand storytelling and products that inspires action.
Job Responsibilities:
If this is you, you’ll be establishing relationships across teams, media partners, creatives and our channel professionals to proactively develop new and outstanding approaches to build awareness/interest in Nike products, services & experiences. Helping to acquire new members & retain existing Nike members in the Chicago area. This role is responsible for the day-to-day management of a multimillion-dollar media program, achieving target critical metrics for the brand and business. The Chicago Media Manager will lead all aspects of the creation of robust media programs that support the brand, Nike.com, Nike owned Apps, brick & mortar doors and wholesale partners. Using data and campaign insights to power recommendations and optimizations that drive towards continuous growth.
- Develop media campaigns, journeys and audience strategies designed to meet various objectives that are relevant to target audiences
- Serve as the media point person for Chicago City marketing team to help build and communicate holistic and compelling marketing plans
- Work with internal and external teams to unlock 1st and 3rd party data to deliver highly targeted and relevant media programs to potential new members
- Investigate the weekly performance, to understand trends and identify successes and opportunities
- Partner with the Creative team to brief media asset requests based on industry and channel-right approaches
- Build and deliver weekly media performance reports for key partners
Job Requirements:
- Excellent written and verbal interpersonal abilities, including concepting and delivering presentations on complex business issues required
- Consistent track record with showing up boldly in paid media marketing – connecting consumers with brand innovation, experiences & content that encourages them to take action
- Previous experience handling budgets and having a proven-track record of delivering against sharp critical metrics, revenue goals, and return on ad spend
- Strong analytical skills & comfortable with getting your “hands dirty” investigating the numbers. Confirmed capability to use data to drive business decisions & marketing optimization required
- Experience working in a highly collaborative, and cross-functionally, investing in relationships across diverse brand, creative, business, and technical teams
- 7-10 years of work experience in digital/online marketing
- Strong understanding of digital and direct response marketing across key channels including; Paid Social, Display, Search, Affiliates in an e-commerce setting required; experience at a multi-channel retailer and/or driving online-offline programs a strong plus
Job Details:
Company: Nike
Vacancy Type: Full Time
Job Location: Chicago, IL, US
Application Deadline: N/A
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