We are looking for an experienced Customer Insigt Analyst who will use their creativity and initiative to help internal clients to bring customer insight and relevance to their communications and to truly understand what is achieved using analysis and evaluation. You’ll be supporting the Loyalty and CRM Insights Manager in designing, reporting, campaign planning, and making suggestions on how we can improve on current campaigns. The business will consult with you to discover insight and receive suggestions that are realistic, actionable and measurable.
You’ll engage with the trading and brand managers across the business to guide them on loyalty success on ROI and deliver improved performance of campaigns going forwards. You’ll work on ad hoc and BAU initiatives to provide additional analysis regarding the contact strategy, to identify the best frequency of contact by segments and make improvements. You’ll also play a proactive role in exploring new campaigns, setting up test environments and launches to measure against BAU of communications across emails, direct mail, offers, trade drivers, e-commerce etc.
When you join Harrods, you’re joining a collaborative team of highly skilled individuals. Our curiosity and open-minded approach enable us to find solutions for tomorrow’s challenges, today. In our fast-paced environment, you’ll thrive on self-motivation and derive great satisfaction from knowing the value of your role in the big picture. Our Insights team work to analyse and inform our business to make tailored and strategic data-based decisions. We are looking for a Loyalty Analyst to join us in this pursuit and champion the data analysis and evaluation of our loyalty customer data with a business wide reach. This new opportunity will deep dive our data resources and influence our campaign decisions at this exciting time of innovation at Harrods.
You’ll have excellent technical capability and business acumen to draw meaningful conclusions form raw date to translate business trends, challenges and opportunities into campaign targeting and benefits, keeping in mind the business opportunities and risks. You’ll be inquisitive and diligent with your work and be self-driven to learn and build upon your current skillset. You’ll have the ability to identify key insights form large datasets as well as a passion for utilizing data to drive behavioural change within a business. To make an immediate impact in the role, you’ll also need:
- Experience using customer or consumer data (Transactional, CRM, viewing, etc.)
- Familiar with data visualisation tools (Excel, SAS, SPSS, Tableau, etc.) and data manipulation software.
- Coding skills – ability to code in one or more languages (SAS, SQL, R, Python)
- Excellent commercial awareness.
- Candidates with a background in Statistics, Mathematics, Science or Marketing would be preferred.
Vacancy Type: Full Time
Job Location: London, England, UK
Application Deadline: N/A