Canadian Tire Jobs – Brand Consultant Student

Website Canadian Tire

Job Description:

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada, and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business – and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.


Job Responsibilities:

  • Supports retail training teams to ensure owned brands are incorporated into all training platforms
  • Manages and executes community activations that are tied to the brand(s)
  • Provides support to retail marketing teams to ensure the brand is properly represented (online/in-store)
  • Proactively communicates with all stakeholders to ensure clear understandings of requirements
  • Creates seasonal brand decks and calendars that outline key strategies and stories for the core owned brands
  • Analyzes the market, retail sales data and industry trends
  • Creates unique copy for owned brand products on banner ecommerce sites
  • Helps protect and communicate the brand(s) and its respective guidelines
  • Assists in developing the GTM (go to market) plans for all products/campaigns with retail partners
  • Executes & monitors brand(s) specific owned channel strategies (social/web)
  • Effectively and efficiently problem solves and reacts quickly as changes occur
  • Communicates updated brand guidelines to the Product Team and Design Team to ensure assortment and design adheres to the brand direction
  • Assists with developing and updating brand books for all owned brands
  • Supports multi-year strategic roadmap for the brand(s) (internal/external)
  • Ensures delivery dates and schedules for asset delivery are met (online & in-store)

Job Requirements:

  • Exceptional communication skills with the confidence and passion to share knowledge
  • Solid foundation of relevant technical skills
  • Self-starter who is comfortable working with ambiguity
  • Passionate for retail leadership and driving process innovation
  • Goal driven individual to seek out continuous improvement opportunities
  • The ability to take a collaborate approach to build strong relationships and have positive team experiences
  • Analytical and a critical thinker
  • Demonstrates behaviours of transparency, accountability agility and learning from others that will support your success
  • Flexible and dynamic individual who is able to adjust and prioritize accordingly to adapt to business demands and requirements
  • Creative thinker who is observant to seek new opportunities and perceptive to abstract ideas

Job Details:

Company: Canadian Tire

Vacancy Type:  Full Time

Job Location: Calgary, AB, CA

Application Deadline: N/A

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